In a significant shift for college sports
leaders have proposed new guidelines for student athletes
seeking endorsements and profiting from their fame.
According to The New York Times
, the NCAA board of directors
is expected to vote on the plan later this week.
The new rules would allow college athletes to profit from their name, image, and likeness through endorsements, autographs, events, and other deals.
According to CBS News
, the NCAA has stated that rules prohibiting "pay-for-play," or students being paid to play on college teams, remain in place.
have laws or executive orders in the works that will go into effect on July 1 or later this year, allowing athletes at colleges in their states to earn money
from their fame.
The Supreme Court
ruled against the NCAA in a case last week, saying it couldn't prevent colleges from providing education-related benefits to student athletes, such as graduate scholarships and computers.
The NCAA's decision to prohibit players from earning money from their popular and lucrative sports has been criticized as a case of racial injustice.
According to 2020 NCAA demographics, players in Division I
sports are disproportionately Black
in comparison to the country's overall racial makeup, whereas paid coaches are overwhelmingly white.