Former President Donald Trump
's "communications platform," which he launched in early May to reach out to his supporters, is shutting down due to low usage.
In an interview
with CNBC on Wednesday, Trump senior aide Jason Miller justified the site's forced shutdown, saying it was "auxiliary to the broader efforts we have and are working on."
Miller would not elaborate on those efforts, but he did confirm that the website "will not be returning."
On the condition of anonymity, a Trump adviser told The Washington Post
that the former president was irritated that people
mocked his blog rather than read it.
The website, “From the Desk of Donald J. Trump,” was marketed as a replacement for Trump’s posts on Twitter
, and other social media
platforms, which had banned him following his baseless claims of election
fraud, which sparked the Jan. 6 insurgency at the United States Capitol
However, its actual utility was called into question soon after its May 5 launch, with social media interactions dropping from 159,000 on the first day to 15,000 three days later, according to a Washington Post analysis.
Internet users were also quick to point out that it was more of a blog than a platform, even if it did encourage visitors to share Trump's lengthy posts on their own social media accounts.
The shutdown could benefit MyPillow CEO
and staunch Trump supporter Mike Lindell
, who launched his own social media platform in April
, saying at the time that his platform is all about free speech unless you swear or use God's name in vain, which will get you banned.
“Another thing you can't do in there is completely defame someone,” said Lindell, who is being sued for $1.3 billion in libel by Dominion Voting Systems
, Trump beverages, Trump: The Game, numerous Trump casinos, Trump magazine, Trump Mortgage, Trump Steaks, a Trump travel website, Trump telecom, Trump University, and Trump Vodka all died before “From the Desk of Donald J. Trump.”